Customer Journey Canvas

Map customer journeys to identify needs and pain points, enhancing API design and user experience.

Outcomes

• Improved customer understanding

How it works

SVG | PNG | JSON

Steps

1. Define customer persona
2. Identify triggers for the journey
3. Describe the journey’s end
4. Map journey steps with inputs/outputs
5. Identify customer pains
6. Summarize customer gains
7. Define necessary inputs and resulting outputs
8. Define API interactions for each step

Tip

• Iterate with team input to refine steps
• Use outputs from this canvas to inform other canvases like the API Value Proposition Canvas